[Marketing Management, 2nd Edition by Russell S. Winer]

Marketing Management, Second Edition by Russell S. Winer offers a detailed and practical approach to understanding the principles and strategies of marketing in today’s dynamic business environment. This edition delves into key concepts such as consumer behavior, market segmentation, branding, and digital marketing, while incorporating real-world examples and case studies to illustrate effective marketing practices. Designed for both students and professionals, this book provides actionable insights and tools to develop and execute successful marketing strategies. A must-have for anyone aiming to master the fundamentals of marketing management and stay ahead in the competitive marketplace.