International Business: The Challenge of Global Competition (11th)

International Business: The Challenge of Global Competition (11th Edition) by Donald Ball, Wendell McCulloch, Michael Geringer, Michael Minor, and Jeanne McNett offers an in-depth exploration of the complexities of conducting business in a global environment. This edition examines the key factors influencing international markets, including cultural, political, economic, and technological considerations. It provides a balanced perspective with up-to-date case studies, theoretical frameworks, and practical applications to help readers understand the challenges and opportunities of global competition. Ideal for students and professionals, this book is a comprehensive resource for mastering i...Xem thêm