Chiến lược đại dương xanh - Làm thế nào để tạo khoảng trống thị trường và vô hiệu hoá cạnh tranh
W.Chan Kim, Renee Mauborgne nguyên tác, Phương Thuý dịch
Nxb Tri Thức, xb 2012, 351 trang kèm đĩa DVD.
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